Search Engine Optimization (SEO) and Online Reputation Management (ORM) are two different aspects of digital marketing. Though they appear to be the same, they serve different purposes. SEO is utilized to increase your website search engine ranks where Online Reputation Management (ORM) is s utilized to explicitly deal with the online reputation of your organization from employees, place, and etc.
Above brief passage is the way to understand the wise choice particularly while deciding the necessities of your organization.
Brief about SEO and Online Reputation Management
Search Engine Optimization is simply making a site, blog or review meet the particular criteria that a search engine tool uses to decide the ranking. In this sense, SEO is genuinely advancing your webpage/content for the possible highest ranks in the search engines.
As the name suggests, Online Reputation Management is exactly managing your brand reputation online.
When do you need Online Reputation Management company?
Here are the checklists for your company to verify
• Look for your company name in Google
• Where does your firm appear?
• Does your organization’s web presence appear early?
• Is there a negative review about the brand anywhere?
• Check the employee’s names for any negative comments?
If you see any negative review, its high time to call for an Online Reputation Management expert who can handle it well. Because, when people come across some negative comments about your brand, they will likely remember it for a long time and it will impact on your credibility. Negative comments get more credibility than positive comments.
When do you need SEO?
If you do not see any negative review or information about any of the above-mentioned checklist, you are doing great. You can work more on improving the SEO of your web presence.