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LEAD GENERATION

Conceptualise > LEAD GENERATION

There are reasons why we are considered the premier choice among the lead generation companies in Delhi, Gurgaon

Bottom lines speak for you. We know that. In thriving competition, how you tap into your potential target audience often defines your success. Your leads and conversions thereof drive your business. When it comes to the core offerings, we as business leaders, understand and drive that well. After all, that’s what we do. But marketing your business to get you the right leads ensures that you have a growing sales funnel and that often defines your sales conversion and the money flowing through. Your expansion plans and achieving the goals you set in for yourself are often dependent on sales, which in turn are derived from leads. You are great at what you do best, but having a lead generation company onboard allows you to work on the provided leads and forget all the other processes and the investment of time and energy required to get those leads. Outsourcing your lead generation helps you save time, money and focus on your core offerings and grow! Our lead generation marketing experts understand how to reach your audience and generate curiosity among them to reach out to you! You take it from there once we generate the lead for you. There are two kinds of branding and marketing approaches. You can either choose a long term perspective into things by going in for demand generation or a short term goal of lead generation by any lead generation agency. Most businesses, especially those who are starting off or are not yet matured, thus need to choose b2c or b2b lead generation services so they are able to build an audience and reputation that helps them get a steady organic flow of referrals and business. But being bootstrapped or low in marketing budgets, most firms choose lead generation. Here we can also help you. Let us see how

How does a lead generation company in Delhi, Gurgaon work for you? Is it only for a restricted geography?

In the world of online marketing, the World is one! Yes, we pride ourselves as the leading B2B & B2C lead generation company in Delhi and Gurgaon, but that does not restrict our reach and results. Our physical office defines our presence, while our lead generation services are aimed at getting you leads across verticals, demographics and geographies across the planet. As the lead generation company based in Gurgaon and Delhi, we work with clients globally to generate leads of audiences you define.

Need leads -thousands of them in a short span of time and within your budgets? Yes, we got your back. We provide B2B and B2C lead generation services across a range of industries including, Education and Edu-tech, Pharmaceutics and Healthcare. Agriculture and agri-tech, network marketing, training, logistics, warehousing, couriers and transportation, IT and technology, FMCG, Apparels, Home furnishing and furniture, gifting, travel and MICE, wedding management, conferences and tea building, milk and grocery deliveries, IT-enabled services, food and beverages, wellness therapies and gyms, salons and spas, automobiles and bath-ware, just to name a few of the industries we have been constantly generating leads for in the last few years. Be it a Business to Business lead or a Business to Consumer lead, we have you covered.

Lead generation marketing by an agency is specific to your business and offerings. Yes, we work on custom made marketing strategies to get you the leads you seek. When we say lead generation services, we mean leads that are relevant and display a need for your service offerings. Lead generation services are created and managed from our offices in Delhi and Gurgaon, often spanning industries across geographies, be it Pan India or even International borders. Running a business? Need leads? Yes, we got you.

Are leads generated on a Cost Per Lead basis? Are there different models?

 

Lead generation

As you want it and when you want it – would be the apt way we define our lead generation services. As the leading Lead Generation firm in India, based in Delhi and Gurgaon, we offer you a range of choices when it comes to marketing your business and getting potential customers show interest in you! Lead generation is a complex process that involves designs, websites, social media, emails and tools that empower all these into a process that helps get you leads. As one of the leading Digital Marketers, with over 15+ years of experience, we have dedicated teams that work on websites, creative designs, SEO, social media and online advertising to get you the desired leads. Based on your offering and targeted audience, we define and classify your campaign and then custom design marketing campaigns to get you the leads you are looking for. Cost per lead models work on a bare minimum leads package and is charged based on the leads generated for you. A monthly retainer contract allows more transparency in budgeting and the approach to generate leads, wherein you pay us a management fee and the costs involved to advertise to reach the desired audience. We are happy to work either way, as you so deem fit!

 

B2C lead generation – how authentic and specific can I be to reach my desired audience?

Social media in general, online marketing tools can be used to create specific lead generation campaigns based on age, demographics, gender, interests, location, marital status, or professional status. In fact, you could dig in deeper and filter a range of audiences to get a specific B2C audience. Leave that to us! Tell us and we will custom design your lead generation for you! B2C lead generation is often a specific campaign by companies who have products and services for direct consumers. This could relate to specific FMCG, or education or a certain Ecommerce offering or a professional service and it would focus on geographies and interests or age and demographics either by location as in, say, a medical clinic, or a certain audience that may want to buy or use your service while being at home, like a home delivery or a webinar or a subscription or an online course. Based on what you offer and to who, we can offer lead generation for your business, in a manner that you reach your audience and generate lead consistently.

 

B2B lead generation for businesses- is it viable?

B2B offerings are generally larger ticket sizes and need a decision making authority to be reached. A range f easy and means are used to do so. From LinkedIn connections, to advertisements to tele-calls and a range of Be-found measures including SEO and Google Ads often come into play when conducting a B2B lead generation campaign. We have served a range of businesses for Business to Business Lead Generation including small niche audiences and larger decision making authorities, in India, Canada, USA, UK, UAE, Qatar, Australia, Japan, and Europe, covering more than 80+ industries and spanning 17 countries. We have an experienced team that has its expertise in online marketing and lead generation that works hand in glove with you to understand your offering, audience and then create your lead generation.

Is the Methodology to generate leads specified before hand?

Yes, the methodology for lead generation marketing is specified once we study and plan for your lead generation requirements. In conjunction, we identify who to reach. Once this is planned for, we strategize how the particular audience would be reached. This could involve a particular social media platform or a combined approach using multiple tools and methods. Some common methodology we use to generate leads for you is listed as below.

 

Social Media Platforms to generate leads

Commonly Facebook and Instagram are well placed to get to B2C audiences and in many cased B2B audiences too. LinkedIn is often used to reach decision makers for B2B campaigns. YouTube is great for branding and for higher value product marketing, while Twitter is a great micro blogging platform apt for literate well read users. You can use Social media as a stand lone strategy or combined with a follow up call or email approach to ensure validation of leads.

 

SEO and Google Ads for lead generation

Google is a popular platform to search for services online. Your customers are online, often searching for your products and services. And because, they are searching, means that they have a need for it. It is best to tap into a lead when its a hot lead and Google provides the right opportunity. Search Engine Optimization is a process that helps you rank on certain keywords, allowing you to rank and be seen when your potential audience is searching for your services. This can be a long term approach but allow you a steady flow of leads coming in to your web pages. When you still haven’t ranked for a keyword or search, Google allows you to place advertisements on its own platform and other popular websites it affiliates with. This is a Pay Per Click advert approach that allows you to reach and audience at the cost of them clicking on your advert and then taking a decision to call you. Using Google, whether in an organic manner with SEO or paid strategy via Google Adwords can help garner the leads you so desire.

 

Affiliate Marketing

Reaching audiences who are surfing online is a great way to get leads. Identifying geographies and interests, we place ads on various websites via use of organized tools. This methodology is called Affiliate Marketing. Affiliate is a great way to reach audiences beyond Google and social media. It allows you a branding plus lead generation approach.

 

Mobile Marketing

It is a known fact that audiences are online and on their mobile phones most hours of the day. A phone is now become more like an extension of you! You can reach these audiences via Google or affiliate or Banner displays and get them to click on it to reach you! Mobile marketing is effective and reaches your audience when they are online or on certain apps.

 

Offline and Tele Calling Approach for lead generation

Not everyone is online, at least not always. Sometimes you do reach a company at the intro level or someone close to a decision making authority. A combination of an offline methodology after an initial online approach comes in handy at this time. A tele-caller is able to reach a decision maker and then get you the verified lead after a need is established with the right target audience. We also get you to the meeting table if the lead generation campaign mandates for the same. As the best lead generation company in Delhi, Gurgaon, we understand business and know what it takes for a lead to convert to a sale. Thus using combined methodological approach helps get you there in terms of enhanced revenue generation.

 

Email marketing

Emails can be a cost effective way to generate leads. Is it? Yes and no. It depends on a range of factors, including the right content, subject, the database of addresses used and the time you reach them. Email marketing has evolved over the years and hence an experienced professional will always get you better results than you can do so yourself. Data is often collected via an extensive research; hence it is an important part dictating the success of your lead generation campaign.

Outsourcing to a Lead Generation company helps you in multiple ways

  • Save time as we do the non-core tasks for you
  • Save money using us, as we understand how to get you the ROIs you desire for lead generation
  • Focus on your work and do what you do best, while we generate leads for you
  • Use our expertise to market yourself while you continue your core business
  • A steady lead generation allows for a larger revenue flow, thus makes sense money-wise
  • Use expertise and experience of the best lead generation In Delhi, Gurgaon to get to your audience
  • Maximize use of your website and online platforms to get you leads organically and via paid campaigns
  • Generate valid leads that are relevant for you
  • Get verified leads with the right expertise in B2C and B2B lead generation
  • Use our offline and online lead generation approach for a deeper reach and better conversion ratio

Leads are not guaranteed sales; hence it would be imperative to have a good conversion ratio for the best benefits. Reach us for lead generation campaigns. So, if you are looking for a lead generation company in Delhi or a lead generation firm in Gurgaon, look no further, as we are best placed to suit your lead generation needs.

Reach us to find out what Conceptualise can do for you as the best online lead generation company in Gurgaon. As your web development company in Delhi as well, we are your preferred service provider. Reach us for lead generation solutions and understand why we are the leading lead providers’ Company in Delhi, Gurgaon. Although our presence in Delhi/ Gurgaon has never restricted us and we work globally. Lead generation solutions in Delhi can be your search but it ends with us at Concpetualise.

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What is lead generation?

Businesses need revenues and prospective enquiries to pitch to. Lead generation is the process to generate targeted prospective customers for businesses.

How is Lead Generation different from Demand Generation?

Lead Generation is the process to generate a source a prospective customers while Demand Generation works a positive portrayal of the brand to its customers so they imbibe positive vibes for the brand and are seen as future prospective customers in the long run. Brands who only have a short term gain perspective are likely to choose lead generation while brands with a broader view go for demand generation.

How does lead generation work online?

Lead generation campaigns are created on online platforms including Search Engines like Google and Social media like Facebook and Instagram. These platforms reach the targeted audience via a push and pull technique, including B2C and B2B prospective customers.

Which industries can benefit from lead generation?

Any organization which needs customers can generate leads via campaigns. It could be any industry targeting any demographic or population segmentation. Industries vary from Health, Ecommerce, Training and Education, Travel, Food and Beverages, Restaurants, packaging, Loans and Insurances and recruitment among a plethora of other beneficiaries.

What is a lead generation company?

Lead Generation companies work on the branding, visibility and paid campaigns of a brand and its offerings including products and services to reach out to specific targeted audiences. Thus they represent you online or work for you behind the scene to reach out to prospective customers and help you with relevant leads for your revenue.

What is cost per lead campaign?

On a bare minimum number of leads, a Cost Per Lead Campaign works in a manner that the brand hiring the lead generation company only pays for relevant leads and any other/ irrelevant inquiries are not paid for.

What is the cost per lead to be paid for to acquire a B2C and B2B customer?

Lead Generation companies work on a range of costing methodologies and leads costs may vary. For example, a cost per lead of a loan prospect could be as low as Rs 25 per lead on a 5000 leads package, while a lead for Web Development from an international audience could be Rs 1000 per lead.

Which is the best Lead Generation Company in Gurgaon, Delhi or India?

Lead Generation is often measured in terms of an average success. Experience matters. Conceptualise has provided lead generation campaigns for 14+ years to a range of businesses and industries including Finance, Healthcare, Education, schools, loans and insurances, travel, recruitment firms, media, and more.

We infuse design and amplify digital to enhance your journey of brand success!