What is lead generation?
Businesses need revenues and prospective enquiries to pitch to. Lead generation is the process to generate targeted prospective customers for businesses.
How is Lead Generation different from Demand Generation?
Lead Generation is the process to generate a source a prospective customers while Demand Generation works a positive portrayal of the brand to its customers so they imbibe positive vibes for the brand and are seen as future prospective customers in the long run. Brands who only have a short term gain perspective are likely to choose lead generation while brands with a broader view go for demand generation.
How does lead generation work online?
Lead generation campaigns are created on online platforms including Search Engines like Google and Social media like Facebook and Instagram. These platforms reach the targeted audience via a push and pull technique, including B2C and B2B prospective customers.
Which industries can benefit from lead generation?
Any organization which needs customers can generate leads via campaigns. It could be any industry targeting any demographic or population segmentation. Industries vary from Health, Ecommerce, Training and Education, Travel, Food and Beverages, Restaurants, packaging, Loans and Insurances and recruitment among a plethora of other beneficiaries.
What is a lead generation company?
Lead Generation companies work on the branding, visibility and paid campaigns of a brand and its offerings including products and services to reach out to specific targeted audiences. Thus they represent you online or work for you behind the scene to reach out to prospective customers and help you with relevant leads for your revenue.
What is cost per lead campaign?
On a bare minimum number of leads, a Cost Per Lead Campaign works in a manner that the brand hiring the lead generation company only pays for relevant leads and any other/ irrelevant inquiries are not paid for.
What is the cost per lead to be paid for to acquire a B2C and B2B customer?
Lead Generation companies work on a range of costing methodologies and leads costs may vary. For example, a cost per lead of a loan prospect could be as low as Rs 25 per lead on a 5000 leads package, while a lead for Web Development from an international audience could be Rs 1000 per lead.
Which is the best Lead Generation Company in Gurgaon, Delhi or India?
Lead Generation is often measured in terms of an average success. Experience matters. Conceptualise has provided lead generation campaigns for 14+ years to a range of businesses and industries including Finance, Healthcare, Education, schools, loans and insurances, travel, recruitment firms, media, and more.