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Conceptualise > LEAD GENERATION

There are reasons why we are considered the premier choice among the lead generation companies in Delhi, Gurgaon

Bottom lines speak for you. We know that. In thriving competition, how you tap into your potential target audience often defines your success. Your leads and conversions thereof drive your business. When it comes to the core offerings, we as business leaders, understand and drive that well. After all, that’s what we do. But marketing your business to get you the right leads ensures that you have a growing sales funnel and that often defines your sales conversion and the money flowing through. Your expansion plans and achieving the goals you set in for yourself are often dependent on sales, which in turn are derived from leads. You are great at what you do best, but having a lead generation company onboard allows you to work on the provided leads and forget all the other processes and the investment of time and energy required to get those leads. Outsourcing your lead generation helps you save time, money and focus on your core offerings and grow! Our lead generation marketing experts understand how to reach your audience and generate curiosity among them to reach out to you! You take it from there once we generate the lead for you. There are two kinds of branding and marketing approaches. You can either choose a long term perspective into things by going in for demand generation or a short term goal of lead generation by any lead generation agency. Most businesses, especially those who are starting off or are not yet matured, thus need to choose b2c or b2b lead generation services so they are able to build an audience and reputation that helps them get a steady organic flow of referrals and business. But being bootstrapped or low in marketing budgets, most firms choose lead generation. Here we can also help you. Let us see how

How does a lead generation company in Delhi, Gurgaon work for you? Is it only for a restricted geography?

In the world of online marketing, the World is one! Yes, we pride ourselves as the leading B2B & B2C lead generation company in Delhi and Gurgaon, but that does not restrict our reach and results. Our physical office defines our presence, while our lead generation services are aimed at getting you leads across verticals, demographics and geographies across the planet. As the lead generation company based in Gurgaon and Delhi, we work with clients globally to generate leads of audiences you define.

Need leads -thousands of them in a short span of time and within your budgets? Yes, we got your back. We provide B2B and B2C lead generation services across a range of industries including, Education and Edu-tech, Pharmaceutics and Healthcare. Agriculture and agri-tech, network marketing, training, logistics, warehousing, couriers and transportation, IT and technology, FMCG, Apparels, Home furnishing and furniture, gifting, travel and MICE, wedding management, conferences and tea building, milk and grocery deliveries, IT-enabled services, food and beverages, wellness therapies and gyms, salons and spas, automobiles and bath-ware, just to name a few of the industries we have been constantly generating leads for in the last few years. Be it a Business to Business lead or a Business to Consumer lead, we have you covered.

Lead generation marketing by an agency is specific to your business and offerings. Yes, we work on custom made marketing strategies to get you the leads you seek. When we say lead generation services, we mean leads that are relevant and display a need for your service offerings. Lead generation services are created and managed from our offices in Delhi and Gurgaon, often spanning industries across geographies, be it Pan India or even International borders. Running a business? Need leads? Yes, we got you.

Are leads generated on a Cost Per Lead basis? Are there different models?

Is the Methodology to generate leads specified before hand?

Yes, the methodology for lead generation marketing is specified once we study and plan for your lead generation requirements. In conjunction, we identify who to reach. Once this is planned for, we strategize how the particular audience would be reached. This could involve a particular social media platform or a combined approach using multiple tools and methods. Some common methodology we use to generate leads for you is listed as below.

Outsourcing to a Lead Generation company helps you in multiple ways

  • Save time as we do the non-core tasks for you
  • Save money using us, as we understand how to get you the ROIs you desire for lead generation
  • Focus on your work and do what you do best, while we generate leads for you
  • Use our expertise to market yourself while you continue your core business
  • A steady lead generation allows for a larger revenue flow, thus makes sense money-wise
  • Use expertise and experience of the best lead generation In Delhi, Gurgaon to get to your audience
  • Maximize use of your website and online platforms to get you leads organically and via paid campaigns
  • Generate valid leads that are relevant for you
  • Get verified leads with the right expertise in B2C and B2B lead generation
  • Use our offline and online lead generation approach for a deeper reach and better conversion ratio

Leads are not guaranteed sales; hence it would be imperative to have a good conversion ratio for the best benefits. Reach us for lead generation campaigns. So, if you are looking for a lead generation company in Delhi or a lead generation firm in Gurgaon, look no further, as we are best placed to suit your lead generation needs.

Reach us to find out what Conceptualise can do for you as the best online lead generation company in Gurgaon. As your web development company in Delhi as well, we are your preferred service provider. Reach us for lead generation solutions and understand why we are the leading lead providers’ Company in Delhi, Gurgaon. Although our presence in Delhi/ Gurgaon has never restricted us and we work globally. Lead generation solutions in Delhi can be your search but it ends with us at Concpetualise.

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    What is lead generation via online marketing?

    Lead generation via online marketing is the process of attracting and capturing contact information from potential
    customers through digital channels. This information can then be used to market and sell products or services to those

    There are various ways to generate leads through online marketing, including:

    • Landing pages: Creating a landing page specifically designed for lead generation and directing traffic through online
      advertising or search engine optimization.
    • Forms: Including forms on your website or social media profiles for users to fill out to receive more information or a
      free trial of your product/service.
    • Lead magnets: Offering a valuable resource, such as an ebook, webinar, or whitepaper, in exchange for a user’s contact
    • Email marketing: Sending targeted email campaigns to people who have previously shown interest in your
    • Social media: Using social media platforms to target and engage with potential customers and using lead generation
      tools like chatbots or lead generation ads.
    • Retargeting: Reaching out to people who have previously interacted with your website or social media and reminding
      them of your products/services.
    • Referral marketing: Encouraging current customers to refer their friends, family, or colleagues to your business in
      exchange for incentives.

    Lead generation is essential to any digital marketing strategy as it helps identify and engage with potential customers.
    Once leads are generated, they can be nurtured through targeted email campaigns and other marketing efforts, with
    the ultimate goal of converting those leads into paying customers.

    How is lead generation aifferent from Demand Generation?

    Lead and demand generation are both essential aspects of digital marketing, but they have distinct goals and focus on
    different customer journey stages.

    Lead generation is the process of attracting and capturing contact information from potential customers. Lead
    generation aims to identify and engage with individuals who have shown interest in your product or service and to
    convert them into leads by capturing their contact information. Lead generation typically happens at the top of the
    funnel when a potential customer first becomes aware of a problem or need that your product or service can solve.
    Demand generation, on the other hand, creates interest and desire for a product or service among a target audience.
    The goal of demand generation is to increase awareness and drive consideration of your product or service among a
    wider audience, with the ultimate goal of driving sales. Demand generation happens across the entire funnel, and it’s a
    holistic approach to marketing that encompasses multiple tactics and channels, such as content marketing, social
    media, email campaigns, events, PR, and more.

    In summary, lead generation is a tactic that focuses on identifying and capturing contact information from individuals
    who have shown interest in your product or service. In contrast, a demand generation is a holistic approach focusing on
    creating interest and desire for your product or service among a broader target audience. Both are important for a
    successful digital marketing strategy.

    Which industries can benefit from online lead generation?

    Online lead generation can benefit many industries, allowing businesses to identify and connect with potential
    customers actively searching for products or services like theirs. Here are a few examples of industries that can benefit
    from online lead generation:

    • Technology: Companies that sell software, hardware, or other technology products can use online lead generation to
      connect with potential customers by researching and comparing different options.
    • B2B Services: Businesses that provide services to other businesses, such as marketing agencies, consulting firms, or IT
      services, can use online lead generation to target specific industries or job titles.
    • Healthcare: Healthcare providers, such as doctors, dentists, and hospitals, can use online lead generation to reach
      potential patients who are searching for information about specific medical conditions or treatments.
    • E-commerce: Online retailers can use lead generation to attract and capture contact information from potential
      customers interested in their products.
    • Real Estate: Real estate agents and developers can use online lead generation to connect with potential buyers and
      renters searching for properties in a specific area.
    • Education: Educational institutions and training centres can use online lead generation to reach potential students
      searching for information about specific programs or degrees.
    • Financial services: Banks, insurance companies, and other financial services providers can use online lead generation to
      reach potential customers searching for information about specific products or services.
    • Automotive: Car dealerships and manufacturers can use online lead generation to reach potential customers by
      researching and comparing different car models.

    This list needs to be completed, and many other businesses can also benefit from online lead generation. The key is
    understanding your target audience and using the right tactics and channels to reach them effectively.

    What is a lead generation company?

    A lead generation company is a business that specializes in identifying and capturing contact information from
    potential customers for other companies. These companies use a variety of tactics and channels to attract and qualify
    leads, such as search engine optimization (SEO), pay-per-click (PPO) advertising, social media marketing, content
    marketing, and email marketing.

    Lead generation companies typically work with businesses across various industries and may have a particular focus or
    expertise in a specific sector or type of product or service. They can help businesses to:

    • Identify and target the right audience.
    • Optimize their website and online presence for lead generation
    • Create and distribute valuable content that will attract and engage potential customers
    • Use digital marketing channels and tactics to generate leads, such as PPC ads, email marketing, and social media
    • Qualify and nurture leads to increase the chances of converting them into customers
    • Provide detailed reporting and analytics on lead-generation campaigns

    Lead generation companies can help businesses generate leads more efficiently and effectively than they could, They
    can be a cost-effective way to expand a business’s customer base. However, choosing a reputable lead generation
    company with a proven track record is essential, as establishing clear goals and expectations before working with them.

    How can you check the experience and credibility of a lead generation company?

    There are several ways to check the experience and credibility of a lead generation company:

    • Industry Experience: Look for a company that has experience working in your industry and understands your market’s
      unique challenges and opportunities. You can ask for case studies or references from other businesses in your industry
      that have seen success with their lead-generation services.
    • Online Reviews: Look for online reviews from previous clients, and also check the company’s ratings on platforms such
      as Google, Yelp, and Glassdoor.
    • Case Studies: Look for case studies on the company’s website to see the types of campaigns they have run, the results
      they have achieved, and the industries they have experience within.
    • Testimonials: Look for client testimonials on the company’s website or social media pages.
    • Client Communication: Look for a company that is responsive and easy to communicate with, and that will keep you
      informed about the progress of your lead generation campaign.
    • Memberships and Accreditations: Check if the company is a member of any industry-specific organizations or has any
      accreditation from reputable organizations.
    • Years of Experience: Look for companies that have been in business for many years, as it can indicate the company’s
      experience and credibility.
    • Awards and Recognition: Check if the company has won any awards or has been recognized by reputable organizations
      or publications.

    It’s important to remember that a lead generation company’s experience and credibility are not the only factors to
    consider when choosing a company for your business. I’s also important to consider the company’s service offerings,
    pricing, and how well they align with your business goals.

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