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Conceptualise > SEO IN GURGAON


Search Engines are your gateway to see the online world. So unless you know a specific web address to go to, you are most like to go to a Search Engine and type a keyword as a search phrase to get a list of possible matches in the World Wide Web to browse through a certain type of content, be it pictures, text or videos or a certain document, website or service. SEO companies in Gurgaon help your brand get the visibility when your target audience searches for the service offering on Search Engines.

As a SEO company in Gurgaon, we have served clients globally, and have delivered Search Engine optimization results in terms of search rankings in over 16 countries in 9 languages for over 500+ websites of brands in 70+ industries. As a search engine optimization company based in Gurgaon, we are not limited to brands locally. So how are we able to serve such a wide audience?

So if you are looking for Search Engine optimization for yourself or your clients, reach us at Conceptualise in Gurgaon for your SEO projects.

If you are looking for a SEO service company, you are best placed to make the right choice after you browse through the experience, expertise, credentials, credibility and profile management of the SEO agencies in Gurgaon. An SEO company should be able to understand what it takes for Search Engines need from websites and optimisations needed on the online platforms to ensure higher visibility. Search Engines look for a range of factors on a website before they rank a website for search queries. From valuable interesting content to website speeds, engaging pictures and websites to scrolling for the page structures and in-code information for the search Engines to crawl and index, the complexities in Google Algorithms are increasing by the day.

The SEO agency should understand this and be able to take the right decisions to optimise and rank websites, based on a range of in-site and off-site activities. As a SEO company in Gurgaon, we not only look after local businesses, but over the past 13 years have worked with 500+ brands in 16 countries in over 9 languages and ranked websites in local country Google platforms. If done well, and continuously engaged, a website provides enough value for users and this motivates Google to rank you way higher compared to competition. The whole process takes careful planning to be able to showcase to Google that your website is worth ranking for the search in terms of a particular keyword or phrase or say a question.


We often include videos to help you get more engagement with visitors. Videos have better conversion rates and engagement with visitors. This could be an explainer video or Corporate Video in the form of whiteboard, Infographic, stock motion or animated video. As the top explainer video company in Gurgaon, we have created videos for 90+ brands, showcasing our strength as the best animated video production company in Gurgaon.

We include content to be developed for your website or changes as and when required. Content creation is one among the most important parts of SEO. Be it blogs or web content, e-Profiles, services content, products descriptions, articles and Press Releases, we do it all. We have curated content in 9 languages since 2005 and stand tall among the Content writing services in Gurgaon and Delhi, in fact we write more for global brands.

Social Media Optimization is another feature we love to showcase for you. Rated among the best Social media marketing companies in Gurgaon and Delhi, provides an interesting platform and connects millions of people, so you are never in dearth of potential targeted customers. Be it Facebook, or Twitter, or Pinterest or Google Plus and YouTube, the world loves Social Media, as we literally live our lives online on our mobile screens today.

Would SEO help you get more leads via your website, Google Map and YouTube?

Here are ten advantages of SEO.

  • Increased traffic: SEO can drive targeted and organic traffic to a website.
  • Better user experience: A well-optimized website provides a better user experience, making it easier for users to find what they’re looking for.
  • Cost-effective: SEO is a cost-effective way to drive traffic and leads compared to paid advertising.
  • Increased brand awareness: A strong online presence through SEO can increase brand recognition and awareness.
  • Increased credibility and trust: Websites that appear at the top of search results are seen as more credible and trustworthy by users.
  • Long-term benefits: Unlike paid advertising, the benefits of SEO are long-lasting and can continue to pay dividends for years.
  • Better return on investment: A well-executed SEO strategy can provide a high return on investment compared to other marketing channels.
  • Increased visibility in local search: Local SEO strategies can help a business increase visibility for local search terms and attract local customers.
  • Improved search engine rankings: A successful SEO strategy can lead to higher search engine rankings, which in turn can lead to increased traffic and leads.
  • Measurable results: SEO provides measurable results through analytics and tracking, allowing marketers to see the impact of their efforts and make data-driven decisions.

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    What is a Search Engine?

    Search Engines are platforms where a user can enter a search phrase or keyword to find related content and websites on the World Wide Web. Google, Yahoo, Bing, Baidu and Ask.com are some examples of Search Engines regularly used as Search Engines. Google is the most popular Search Engine and the most useful to rank your website and online presence for the search queries made by potential target audiences.

    How do Search Engines work?

    Typically Search Engines will crawl (go through content and coding) with crawlers often referred to as spiders or Search Engine Bots, and then index (store as a record within their database in a structured manner). They are then able to bring up and display websites based on user search queries. The Spiders are able to record URLs alongside content, images, content, and the freshness of the page besides how users have interacted with the website, thus allowing them to present high quality results on their search results.

    Why and what do I need to work on my website to rank on Google or other Search Engines?

    Search Engines have built and continue to build reputations based on the kind of quality search results when users interact with them and present keywords as search queries. The Spiders are able to achieve this by consistently scanning and recording the website including unique content, quality of coding, the speed of the web pages, and the kind of images used besides the ease of navigability for users when they land on the particular Unique Resource Locator (URL). The process to make your website ready and updated for Search Engines is called SEO (Search Engine Optimization).

    What is Search Engine Optimization?

    Ensuring that your website is ready as per various algorithms that work to procure and process date for Search Engines and then being able to rank and get organic (unpaid) visits from the users is called SEO. SEO is a complex and ever changing process and has to keep updated with the Algorithms consistently being revised and improved by Search Engines, and thus requires a level of professional approach and proficiency in processes to be able to produce results.

    What are keywords within SEO?

    Search queries made by users on the search engines could be in a one word or a phrase or a question format. That particular queries are collected as data by Search Engines to review what the audience is searching for? The data is then made available for website and SEO team via certain tools to portray the competition for that particular keyword and the number of searches on it. This data is often used by SEO experts to rank your parent website on them so you can get more and more organic traffic from searches made by users/ visitors for certain search queries of products and related services on offer.

    What is On-page Optimization within SEO?

    On page optimization is the process to make your website ready and available for views and scrutiny by Search Engines. You have the option to disallow the search engines from indexing your web pages till the time you are not completely ready do display within the desired search results. The on-page part covers the uniqueness of content and keyword seeding within the same, naming and adding description to images, adding titles and descriptions to pages, besides a range of other processes and coding checks for the website to make it search engine ready. All processes completed within the back and front end of the website are part of SEO On-Page Optimizations.

    What is Off Page Optimization process?

    If I were to enquire about a person and exclude the Internet, I would most likely go to his friends, colleagues, social and educational circles and his connections to find out more about the qualities and credibility. Search Engines do the same with your website. A website is best off-page optimized when it produces relevant content with keywords on different websites and creates links that take the user to the parent website. These are referred to as backlinks and are important in creating credibility for the Search Engine as they would normally view these backlinks as votes of confidence for the parent website being optimized. The entire process of producing and spreading content on the World Wide Web is referred to as Off Page Optimization.

    How long does it take for ranking a particular keyword on Google?

    Google algorithms change and the ranking of keywords is fluid in nature. How long it takes to rank a keyword depends on the competition and efforts put in for the keyword. The quality of the web page on which the keyword is being optimized for and the domain authority and the age of the domain – all play key roles in the ranking. It could take anything from a month to over an year even with the dues processes running for SEO as Google Algorithms and the competition for the stated keywords do come into play when we answer this question for you!

    Is it guaranteed to get page 1 rankings?

    As stated above it depends on a range of factors, but if optimized well, it is possible to achieve and retain page 1 rankings.

    Is SEO better than Google Adwords?

    Google Adwords is a paid process of placing ads in search results for certain keywords and categories. SEO works on organic rankings which are free to click on. Google Adwords can be a short term strategy till you start ranking, and a long term one only for those keywords you are ranking on page 1 for. SEO is any day a better process and a way more useful one in the long term perspective.

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