What is a Search Engine?
Search Engines are platforms where a user can enter a search phrase or keyword to find related content and websites on the World Wide Web. Google, Yahoo, Bing, Baidu and Ask.com are some examples of Search Engines regularly used as Search Engines. Google is the most popular Search Engine and the most useful to rank your website and online presence for the search queries made by potential target audiences.
How do Search Engines work?
Typically Search Engines will crawl (go through content and coding) with crawlers often referred to as spiders or Search Engine Bots, and then index (store as a record within their database in a structured manner). They are then able to bring up and display websites based on user search queries. The Spiders are able to record URLs alongside content, images, content, and the freshness of the page besides how users have interacted with the website, thus allowing them to present high quality results on their search results.
Why and what do I need to work on my website to rank on Google or other Search Engines?
Search Engines have built and continue to build reputations based on the kind of quality search results when users interact with them and present keywords as search queries. The Spiders are able to achieve this by consistently scanning and recording the website including unique content, quality of coding, the speed of the web pages, and the kind of images used besides the ease of navigability for users when they land on the particular Unique Resource Locator (URL). The process to make your website ready and updated for Search Engines is called SEO (Search Engine Optimization).
What is Search Engine Optimization?
Ensuring that your website is ready as per various algorithms that work to procure and process date for Search Engines and then being able to rank and get organic (unpaid) visits from the users is called SEO. SEO is a complex and ever changing process and has to keep updated with the Algorithms consistently being revised and improved by Search Engines, and thus requires a level of professional approach and proficiency in processes to be able to produce results.
What are keywords within SEO?
Search queries made by users on the search engines could be in a one word or a phrase or a question format. That particular queries are collected as data by Search Engines to review what the audience is searching for? The data is then made available for website and SEO team via certain tools to portray the competition for that particular keyword and the number of searches on it. This data is often used by SEO experts to rank your parent website on them so you can get more and more organic traffic from searches made by users/ visitors for certain search queries of products and related services on offer.
What is On-page Optimization within SEO?
On page optimization is the process to make your website ready and available for views and scrutiny by Search Engines. You have the option to disallow the search engines from indexing your web pages till the time you are not completely ready do display within the desired search results. The on-page part covers the uniqueness of content and keyword seeding within the same, naming and adding description to images, adding titles and descriptions to pages, besides a range of other processes and coding checks for the website to make it search engine ready. All processes completed within the back and front end of the website are part of SEO On-Page Optimizations.
What is Off Page Optimization process?
If I were to enquire about a person and exclude the Internet, I would most likely go to his friends, colleagues, social and educational circles and his connections to find out more about the qualities and credibility. Search Engines do the same with your website. A website is best off-page optimized when it produces relevant content with keywords on different websites and creates links that take the user to the parent website. These are referred to as backlinks and are important in creating credibility for the Search Engine as they would normally view these backlinks as votes of confidence for the parent website being optimized. The entire process of producing and spreading content on the World Wide Web is referred to as Off Page Optimization.
How long does it take for ranking a particular keyword on Google?
Google algorithms change and the ranking of keywords is fluid in nature. How long it takes to rank a keyword depends on the competition and efforts put in for the keyword. The quality of the web page on which the keyword is being optimized for and the domain authority and the age of the domain – all play key roles in the ranking. It could take anything from a month to over an year even with the dues processes running for SEO as Google Algorithms and the competition for the stated keywords do come into play when we answer this question for you!
Is it guaranteed to get page 1 rankings?
As stated above it depends on a range of factors, but if optimized well, it is possible to achieve and retain page 1 rankings.
Is SEO better than Google Adwords?
Google Adwords is a paid process of placing ads in search results for certain keywords and categories. SEO works on organic rankings which are free to click on. Google Adwords can be a short term strategy till you start ranking, and a long term one only for those keywords you are ranking on page 1 for. SEO is any day a better process and a way more useful one in the long term perspective.