What is Social Media?
Interactive forms of Internet enabled technology platforms that allow audiences and businesses to post, engage and communicate interests, content and visuals are referred to as social media. Social media can be of varied kinds.
- Platforms like LinkedIn, Facebook, Instagram and Pinterest are platforms that are highly popular and allow users to interact and engage.
- Social messaging platforms like WhatsApp, WeChat, Line, Telegram and others allow encrypted chats as business and personal communications.
- Crowdsouring can be another form of Social media and uses the audience for a particular purpose, mostly to generate funds for a goal.
What are popular Social Media platforms for businesses and brands?
To answer this, there are a range of factors to consider. While LinkedIn works best to create a personal brand and to advertise, it Pay Per Click Optons are expensive and more suited to larger ticket size offerings. Facebook has a large database that allows small businesses to advertise affordably, especially for B2C customers. Instagram has a visual approach to things and is amazing for B2C reach specially for products that are displayed well digitally, in images and videos.
How can I reach my target audience on social media?
Can I get leads when I run Social Media Campaigns?
Yes, you can,. The ads are targeted for visibility, engagement or leads – pick your choice of desired results and you will achieve them.
Can I do social media myself?
Why not? If you have the capability to design graphics and videos and write engaging content and are accustomed to the best ways to optimize ads, you can! Else, you can take help from Social Media marketing companies.