What is Online Reputation Management?
Brands thrive on their credibility. Their success largely depends on what their customers, vendors, employees and the general public says about them. As the world goes more and more online, brands’ credibility depends on what their audience views of them and talks about them. Online reputation including reviews makes a huge impression on potential customers for a brand. Also, any coverage by media and bloggers and complaints on online forums make a huge impact on brands.
What is ORM?
ORM is the abbreviation for Online Reputation Management. In short, most professionals refer to the Online Reputation Management as ORM.
How do ORM agencies help brands maintain their reputation online?
ORM agencies have specialists who work on positive content for brands to help them establish better credibility and wash down negative reviews with more affirmative ones. The Search Engine teams works on establishing better visibility on search platforms while social media specialists work on garnering more support on social media platforms.
How can you hide negative reviews on Google and Facebook or maps?
Negative reviews can be hidden from plain sight in two ways.
- One idea is to request the reviewer (individual or website) to take down the negative reviews. This could tale days or weeks.
- The second option is for specialists to create positive content and wash down negative content from instant sighting.
Does Online Reputation Management work for professionals?
Online Reputation Management works for professionals, service providers or product sellers. Any brand with an online presence can opt for the process of ORM to increase their positivity online on social media and search engines.
How can I know if there are negative reviews online about me?
Search on search engines and social media with your name and brand name or service offering and you may see positive and negative impression about you. There are a range of social listening tools (free and paid) that can help you understand and discover reviews that mention you or your name.
How fast does ORM work?
Typically it is a continuous project and in special cases of having a certain or definitive negative input, the process could take a few weeks typically.
Is ORM automated or manual?
The best ORM agencies typically work on this is a manual manner placing positive comments and working to wash down or delete negativity.