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Search engine marketing as offered by the best SEO company in gurgaon Conceptualise, includes Google Ad-words, account creation and management including PPC & remarketing campaigns. What is Pay Per click ad? Pay Per Click is essentially an advertisement on search engine that is paid by advertiser when clicked upon by a viewer. If the viewer decides to only view the ad without clicking to know the details then the advertiser does not need to pay for the same and that view is counted as an impression.

Pay per clicks is generally done based on keywords related to services of the advertiser and the search pattern of individuals on search engines. The campaigns are created with a certain group of keywords, also taking into account suggestions by Google or related search engines. Then tracking the keyword for clicks ensures a better ROI by removing negative keywords. As an online marketing company, we ensure you get the best traction on the World Wide Web. A digital marketing company of repute, Conceptualise helps places your Google ads, PPC, so you get leads for your services. As an SEO agency we often recommend PPC for keywords you are not ranking organically on search engines.

Whether we would call ourselves the best SEO company is not the point here. We prefer our clients do that. Hence we work towards your goals and interests which in turn helps get us our customers.

What is Search Engine Marketing?

The process to run paid ads on Google is termed as Search Engine Marketing. Beyond Google, there are other Search Engines like Yahoo and Bing but are not as popular hence getting the desired visibility is better on Google.

Can we run banner ads on Search Engine Marketing?

Yes, they are termed display ads and are often better in terms of a visual approach. The banner ads are likely to get you more clicks, but will also be more expensive compared to text adverts.

What is the Remarketing in Google Ads?

The term that refer to following people who show interest in your solutions or are interested in the industry and related products are followed by a methodology called Remarketing. Remarketing also uses Google partners who subscribe to Google Ad sense, where they show Google ads on their platforms, thus giving you a better reach to customers who have drifted from search engines into other popular websites.

What is pay per click?

It is simple and as the name suggests, Pay Per click marketing is that you pay for each click when the viewer looks at your advert and clicks on it. This ensures you visibility, and then it depends on how attractive your offers or your landing pages are to be able to give you a desired call to action including filling a form or getting a call.

Why is Search Engine marketing expensive?

What is term as expensive may be great value to your revenue source. Search engine Marketing allows you and the competition to bid for positioning, thus allowing you leverage on saving costs.

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