Local businesses are constantly on the lookout for the ways to improve their ranking in search engine results. Though there is plenty of information on how to improve search engine ranking, local marketers, face the complex issue of getting the right local SEO strategies to get an edge over their competitors. Even after investing a considerable part of their capital in local marketing, the results are hard to achieve. If this is the case with you, go through the list by digital marketing company in delhi about the best and worst ways to influence your local SEO rankings:
The Best Ways
There are several tips suggested by a digital marketing company in Gurgaon to improve your local search engine results. Some of them are:
- Include page signals: Factors related to Google Places listing include optimized and accurate categories, keywords in the business title and the distance of business address to where the search is being done.
- Include on page signals: On page signals include personal information of the business like name, address and contact number in addition to the domain name improve the performance of the business.
- External signals: Getting the business registered in other local business like Yellow pages and Yelp also favor the local business SEO ranking. So, when you know about some new local listing website, join it immediately.
- Social signals: Social signals include Facebook likes and comments, Twitter followers and Instagram followers are also important in determining SEO of a local business.
- Review Signals: The velocity, diversity and quality of online reviews and rankings affect the local search engine ranking.
- Personalization: Local SEO ranking improves if the search results provided to the users are relevant to their interest or in proximity.
The Worst Ways
For successful local SEO ranking of your business, you need not only know the ‘To-Do’ list but also know what not to do to get the business ranked. There are some factors that can negatively impact your local marketing effort. Some of the practices that most of the best digital marketing company in delhi advice you to avoid are:
- Providing false address: A fake business address is the worst thing for your business. It gives the customers an impression that the business is not legitimate.
- Keyword stuffing: As with everything, using excessive keywords is bad for your business. Try to stick to most preferred keywords for your business else you will lose a lot of traffic.
- Creating multiple identities: Creating multiple identities and addresses for your business will create suspicion in the minds of the customers, and your credibility will suffer. Make sure that the location information on all signals is same and accurate.
- Wrong category: Make sure that you list your business in the category that is meant or you. Putting it across wrong categories will produce negative search results.
Violating Google’s policies: Google has a strict framework for working on its search engine. Any false reviews of the website or any task that violates the terms of Goggle will not only result in monetary penalties but a lot of SEO loss too.