5 ways to learn about measuring content marketing ROI
So, what is content marketing ROI? As explained by Conceptualise, one of the best marketing companies Gurgaon, Content marketing Return on investment is the revenue you’ll receive from marketing your content in comparison to your expenditure. More the revenue, the higher is the profit margin will be. As your ROI defines the overall impact of your content marketing planning measuring it is not an easy job. When it comes to content marketing, it can be difficult to measure the ROI on approaches such as blogs, podcasts or videos. It’s due to they do not link to a trackable landing page as correlated to a PPC campaign.
Hence, the most reliable way to gauge the accomplishment of content marketing is to involve sales-based metrics, as recommended by one of the top best digital marketing companies in Gurgaon, and elsewhere. Let’s have the glimpse into them.
1. Website traffic
Website traffic is of supreme importance for the privilege of your strategies of content marketing. Without the potential users to read, the time & effort you exerted in writing your blog will go wasted. Moreover, there would not be any range of revenue. So, according to the marketing companies Gurgaon, website traffic plays a great role in Content marketing ROI.
2. Lead Quality
Your lead quality will make you understand the number of customers you’ll get on board through lead generation activities. The best and higher is the quality of the leads; more are the chances that they’ll turn into your customers.
After understanding the quality of the lead, the next step is to turn your viewers into clients. It will outline a clear image of your ROI on your marketing efforts. If you transform your leads into consumers, it means you are nurturing the best content to your viewers.
Your content should rank on the first page of SERP, so this way, you can drive potential traffic to your website and blogs. For this, you need to optimize your web content with an adequate keyword seeding. So, when the person searches for a particular keyword, you rank on the top.
5. Social Media
Apart from SEO, you can also take the help of social media platforms to publicize your content and drive adequate traffic to your website. Social media has millions of active users that can easily be converted into leads if they are attracted by your website content.
For better information and understanding of content marketing strategies, you can contact Conceptualise, one of the top best digital marketing companies in Gurgaon.