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There’s a new search engine in town

Google and search are synonymous. Almost 98% of online search in India happens on Google. Search Engine Optimisation or SEO is always contextualized to Google. But you need to be aware of the new search engine that is capturing search share. No, it is not Bing. Amazon is the new search engine that everyone (especially sellers) want to understand build SEO best practices. Why do you ask? Because as per a survey done by UPS in 2007 in the U.S, product specific search is increasingly moving to Amazon. In fact, 29% of total…