Link Building (alternative spellings include linkbuilding and link-building) is a powerful tactic used in SEO process that increases the number and quality of inbound links to the desired webpage. Link building hastens the process of indexed and is vital for your website as it earns meaningful rankings in Google Search Results. Perhaps that is why SEO companies spend a good amount of money towards link building.
A backlink or an inbound link acts as a ‘vote’ for a website and gets it credit for the content and information used. This is a positive factor for search engines and equally an important merit for you.
Google is getting smarter and has become more sophisticated to detect improper linking. Link builders therefore need to submit well written content which is relevant. Remember, spam links can also harm the website.
Today, the new SEO frontier requires building sensible and relevant links in order to stay competitive and building the kind of links that becomes powerful communication tool needs creativity. But promoting the backlinks is time-consuming and takes enormous efforts. They need to influence search engines with clear and precise content. From prominent keyword research to anchoring texts, link building is best left to the professionals.
Based in Gurgaon, India, Conceptualise is a leading Digital Marketing company that offers its services in more than 8 countries. For SEO solutions, they use link building to build relationships and consider links as a comprehensive online marketing tool.
Link building is not an important factor for search visibility and brand exposure but is a vital component to drive marketing strategy and goes beyond content marketing. Yes, they complement each other but links cannot be depended just on content marketing.
Fundamentals of Quality Link Building
Use & Write the Right Content: Content is what brings value to readers and is what adds more value to link building for more visibility in organic search and consequently increasing traffic, credibility and conversions.
A good content attracts interest and increases inbound links to the website. Research well and create a content that is well-written, is original, consistent and engaging. Focus of making the content visually appealing, using a number of images, video’s etc. Reviews & mentions also out your product or service in front of influential bloggers. Publishing more content also helps. Share the content over social media and add in some paid ads to increase reach. Guest blogging, guest posting also increases content circulation.
Remember, quality matters way more than quantity, so make sure the content is written is well manner and is impeccable in style and reflects the thoughts clearly in a consistent manner.
Look Out for Right Sources: Remember Links cannot be posted randomly and requires a well-thought out plan and consideration. Look out for relevant and reliable sources that would help you achieve increased links.
Your source needs to be as relevant as possible and match the business that the content speaks about. A blog on fashion needs to be posting under fashion categories and not under a beauty blog. Similarly the source for link posting needs to be known and respected, for then only will the links be shared further on the right platforms. Lastly, diversify the link building strategy by using multiple sources and various domains for valuable results.
Links are going to remain the most important ranking signal in Google’s algorithm forever and that’s why links are important.