With clear crisp content and engaging visuals, an explainer video can capture the attention of viewers faster and for longer duration. Videos increase conversions and are indeed a unique and interesting way to attract traffic to your business product and service that maybe otherwise complicated to be marketed.
Text can be tricky while explaining the product features, but an explainer video mixes relevant content with images to generate increased interest in the product’s basic functions and benefits and help businesses spread the word about their business.
Customers Can Relate & Reflect Your Business Personality
One of the most vital business objectives is to highlight the brand name and its features. An explainer video can help you put a face to your product and service and help people relate to your brand in a clear manner. Many online businesses are today striving to connect better with customers directly. An explainer video can create a virtual connection between you and the customer and help build and increase trust.
A video reflects your business personality and helps boast sales, gain popularity and most importantly explain your product in a concise, crisp and clear manner. In fact in recent time videos are one of the most popular medium to connect with larger audience and that is why we see so many videos relating to consumer products, reviews and other awareness based videos always been created and high in demand.
Help Attract & Retain Information
A recent survey conducted by Google proved that an average person can retain only 10 percent of what he hears and remarkably 50 percent of what he sees!
So how does that fit into your business marketing plan? The reason why it is easy to retain videos is that reading at some point of time becomes boring and time taking experience. On the other hand, an explainer video works like a PowerPoint presentation that is animated, full of expressions and can engage the audience with way less content than the traditional business marketing scripts and pamphlets.
Easy to Relate & Easy to Share
Today many businesses are creating explainer videos of their products and services to attract more customers and retain them. An explainer video need not be confined only to your business or product site. It can be also hosted at numerous other portals that allow you to post your video and at the same time help you use keywords to attract people looking at similar products and services like yours.
Most of these sites are compatible at all viewable handsets and let people watch them with a lot more convenience than just viewing them on the computer or the laptop. Moreover; if a person likes the video, there are more chances that he shall share it further over the various social media platforms. This is turn helps the video become viral, drawing out more audience in a short span of time and increasing web traffic to your business site.
The need for creating video animation and explainer videos for websites has increased in recent times and many businesses are now using this marketing tool for better conversion rates and audience retention.
Find the perfect video partner for your business that provide you customised business tools and are best in creating explainer videos. Conceptualise, is one of the top SEO companies and a results driven digital marketing company based in Gurgaon that offers a one stop solution for innovative and creative range of digital marketing services. They work on your online presence and assist you in your branding needs including logo creation, website content, offline marketing and specialises in creating beautiful explainer videos that looks brilliant and showcases your business marketing needs perfectly.